BIO

Lisa is a Digital Product Designer & Art Director with over 7 years of work experience.
Her strengths are creative thinking and coming up with innovative product- and design ideas to solve business- and user problems.
She has designed native mobile apps, responsive websites, web apps, complex software, design systems and art directed advertising campaigns for global clients.

Lisa is very passionate about human-centered and emotional design, solving real user problems, user testing and innovation.
Her experience in product design and advertising lets her approach design from a more holistic point of view.

Wherever she goes, she analyzes the user experience (she can't help it), if it's at the doctor's office, a phone call with customer service or an ATM machine. It's her passion to turn complicated, bad experiences into great ones that customers would rave about. Great Product Design to her, is like advertising baked into the product.
 

Skills

User Experience Design, User Interface Design, Creative Problem Solving, Concepting, Product Ideas & Innovation, Human-Centered Design, Emotional Design, User Research, Prototyping, Scrum, Agile Development, Lean Startup Methodologies, Art Direction, Concept Creation for Advertising/Design, Branding, PR, Growth Hacking


tools

Sketch, Invisionapp, Principle, Flinto, Justinmind, Omnigraffle, Photoshop, Illustrator, Indesign, After Effects, Final Cut, Sketch, Jira/Clubhouse
Basics in HTML & CSS

Languages:  English, Spanish, German, French (writing)

 

CoNTINUING EDUCATION

SCHOOL OF VISUAL ARTS (Jun – Aug 2018)
Illustration class - The Art of Storytelling

GENERAL ASSEMBLY (2014-2016)
Courses taken in:
- Courses taken in:
- Project Management
- Project Management Intermediate
- Front-End Development
- Price Strategy
- Google Analytics
- User Experience
- mobile development
- Design and entrepreneurship

RHODE ISLAND SCHOOL OF DESIGN  (Jul 2015) Web Design & Coding:
HTML, CSS, jQuery, PHP, User Experience Design

SCHOOL OF VISUAL ARTS (Sep – Dec 2013)
Logo & Packaging Design
 

EDUCATION

MIAMI AD SCHOOL, Hamburg (2009 – 2011) 
Art Director Portfolio Program (diploma)

UNIVERSITY ST.PÖLTEN, AUSTRIA (2006-2009)
Degree: Bachelor of Arts in Business
Field: Media- and Communication Consulting
- Bachelor Thesis: Neuroscience and Advertising.
- ERASMUS: Studied 1 semester in Spain: Film and Advertising (in spanish)

 

Download Resume
 

EXPERIENCE

CodeStream NY //  Senior Product Designer, Nov 2017 - present
Freelance/FT
- Designed Logo and initial company branding
- Designed responsive marketing website and supported implementation
- Created a web style guide
- Designing the product website

Talkspace NY //  Senior Product Designer, May - Dec 2017
- Created prototypes in InvisionApp and conducted User Testing
- Designed a Pattern Library to achieve visual consistency
- Designed a new User Onboarding, Therapist Notes and Web Pages
- Created visual designs for native iOS app, responsive web and web apps
- Worked closely with the engineering team and marketing team

General Assembly NY // Product Designer, Jun 2016 - May 2017
- Created a full Pattern Library, including planning, testing and supported implementation
- Redesigned many responsive pages of the marketing website
- Conducted and compiled user research, created prototypes and completed usability testings
- Estimated my work as part of the Scrum process and worked closely with engineers and data teams to design data driven solutions

Audible NJ // UI Designer (Contractor), Jul 2015 - Jun 2016
- Delivered visual designs for native Mobile Apps (iOS, Android), iPad, web / mobile web
- Won the 1st place in the Audible Designathon competition
- Created successful designs for the Audible Library, Sales Checkout and Customer Service
- Designed and added components to the Pattern Library
- Worked closely with the research team and developed prototypes for extensive user testings

Freelance NY,  Feb - Jun 2015
- Romio  // Lead Product Designer, designed full iOS App in 5 weeks and helped to launch it
- Hook & Loop  // UX/UI Designer, designed enterprise software
- Razorfish  // Advertising concept development for the clients Spotify and Mercedes
- DE-YAN  // Advertising concept development, design for the client Uniqlo
- BBH/ Space66  // Art Direction
- Frenchie York  // Art Direction and web design


Young & Rubicam NY, Jr. Art Director, May 2013 - Jan 2015
-  Advertising concept development for clients such as Land Rover, Olympics, Virgin, NYOrgan Donors, Hilton…
-  Designed Billboards, Print Ads, Social Media campaigns, Facebook apps and online advertisements
-  Art Directed and created full videos in After Effects
-  Worked with production teams and director to shoot spots and animation videos
-  Designed websites 

Jung von Matt Hamburg, Jr. Art Director, Oct 2012 - Apr 2013
-  Art Direction and concept development for clients such as General Electric, SIXT, Sony…
-  Designed Billboards, Print Ads, Social Media campaigns and online advertisements

Internships NYC,   Oct 2010- Jul 2012
Mekanism NY, Ogilvy NY, Saatchi & Saatchi Stockholm, PI&C NY
 

PUBLISHED ARTICLES

TNW  Design for emotions
TNW  Triple Your Income With Side Projects - This Is How
Uxdesign   The most overlooked growth hack: designing for emotions
Uxdesign  Hassle-Free Animations: Lottie Takes the Grunt Work out of Animations for Native Apps and the Web
Uxdesign  Practical Secrets to Creating a Workflow managed Pattern Library
Uxdesign  Boost Your Team's Creativity with a Designathon
 

SIDE PROJECTS

- Neatly, communication software, 2016
- Startup Weekend, Fashion Edition, Aug 2015
- Startup Weekend, Food Edition, Oct 2015
- Perxx, App, 2015
- Bet You Can, App, 2014
 


HONORS
 

Audible Designathon // 1st Place
Art Directors Club Student // Silver
Future Lions // Winner
Clio Awards Student // Silver
Art Directors Club Student // Gold
Art Directors Club Student // Silver
Lürzer’s Archive Student of the year // nom.
Cream 2012 // 20 Best Portfolios Worldwide
FWA’s Pick of the Day
Chip Shop Awards // Best Press Advert
New Creatives // Best Of
Global Digital Adv. Awards // Gold
Young Guns of the Year // Silver
New Creatives // Best Of
Cream 2011  // 20 Best Portfolios Worldwide
GWA Junior Agency Award // Bronze
 

PRESS MENTIONS

Reba Global, Apr 2018
Invision Blog, Oct 2016
New Business Magazine Germany, Jul 2012
ADC SushiMagazine Germany, Jul 2012
Werbung & Verkaufen, Sep 2011

Fastcocreate frontpage, Adweek, Agencyspy, Creativity Online, AdAge, Digitalbuzz, MediaPost, The next Web, Ads of the world, Chromestory, Adrants, Trendhunter, Scaryideas, Adzag, #1AD, Adverbox, CreativeCriminals, BestofOgilvyOne, Your digital Space, Digital Life, Converge …
 

PUBLISHED WORK

Lürzer’s Archive, Jun 2012
‘IMPACT ADVERTISING DESIGN BOOK’ +
‘PROJECTS EVER MADE …’ by Monsa Barcelona Publications, Dec 2012