Lisa is a Senior Product Designer and Art Director with 9 years of work experience.
Her strengths are creative problem solving, design thinking, human-centered design and designing user experiences.

Most recently, she has been building startups at Digital Ventures from research to launch - where Experience Designers do research and map out user journeys, define features with the team, help validate them, design services and the user experience for these new businesses.

In the past, she has designed native mobile apps, responsive websites, web apps, complex business software, pattern libraries, conducted user research and usability tests as well as created award winning advertising campaigns for global clients.

Lisa is passionate about turning complicated or bad user experiences into simple and delightful ones. She also loves innovation, human-centered- , emotional design and startups in general.
Her background in Communication and Advertising lets her approach design from a more holistic point of view.


  • UX/UI (expertise)

  • Design Thinking

  • Interactive Prototypes

  • Usability Testing

  • User research

  • Ideation for product/features based on user frictions

  • Validating features and business ideas

  • Product management and product vision
    Scrum Process / Agile Development

  • Simple animations and videos

  • Growth Hacking

  • Branding

  • Advertising Concepting and Ad creation

  • Art Direction/Design


Sketch, Invisionapp, AbstractApp, Principle, Lucidchart, Photoshop, Illustrator, Indesign, After Effects, Jira/Clubhouse, Basics in HTML & CSS

English (fluent), German (native), Spanish (conversational), French (basics)


Illustration class - The Art of Storytelling

Courses taken in:
- Courses taken in:
- Project Management
- Project Management Intermediate
- Front-End Development
- Price Strategy
- Google Analytics
- User Experience
- mobile development
- Design and entrepreneurship

(Jul 2015)  Web Design & Coding:
HTML, CSS, jQuery, PHP, User Experience Design

Logo & Packaging Design


MIAMI AD SCHOOL, Hamburg (2009 – 2011) 
Art Director Portfolio Program (diploma)

Degree: Bachelor of Arts in Business
Field: Media- and Communication Consulting
- Bachelor Thesis: Neuroscience and Advertising.
- ERASMUS: Studied 1 semester in Spain: Film and Advertising (in spanish)


Download Resume


BCG Digital Ventures NY //  Sr. Experience Designer, Aug 2018 - present
BCG Digital Ventures is building, incubating, and scaling disruptive digital businesses. We invent, build and invest in startups with the world’s most influential companies.

- Conducting user research and ideating new business-ideas
- Designing new products/services from market research to launch
- Prototyping new products and presenting user experience to clients
- Supporting research with User Journeys, Personas, Usability Testing
- Creating brand platforms with the team, design branding and overall visual style
- Designing strategic design artifacts such as Service Blueprints
- Supporting validation of business ideas with landing pages, ads, etc.

CodeStream NY
//  Sr. Product Designer (Freelance) Nov 2017 - Jul 18
- Designed responsive marketing website and supported implementation
- Created a web style guide
- Designed the product website
- Marketing Design (print & web)
- Designed Logo and initial company branding

Talkspace NY //  Sr. Product Designer, May - Dec 2017
- Created prototypes in InvisionApp and conducted User Testing
- Designed a Pattern Library to achieve visual consistency
- Designed a new User Onboarding, Therapist Notes and Web Pages
- Created visual designs for native iOS app, responsive web and web apps
- Worked closely with the engineering team and marketing team

General Assembly NY // Product Designer, Jun 2016 - May 2017
- Created a full Pattern Library, including planning, testing and supported implementation
- Redesigned many responsive pages of the marketing website
- Conducted and compiled user research, created prototypes and completed usability testings
- Estimated my work as part of the Scrum process and worked closely with engineers and data teams to design data driven solutions

Audible NJ // UI Designer (Contractor), Jul 2015 - Jun 2016
- Delivered visual designs for native Mobile Apps (iOS, Android), iPad, web / mobile web
- Won the 1st place in the Audible Designathon competition
- Created successful designs for the Audible Library, Sales Checkout and Customer Service
- Designed and added components to the Pattern Library
- Worked closely with the research team and developed prototypes for extensive user testings

Freelance NY,  Feb - Jun 2015
- Romio  // Lead Product Designer, designed full iOS App in 5 weeks and helped to launch it
- Hook & Loop  // UX/UI Designer, designed enterprise software
- Razorfish  // Advertising concept development for the clients Spotify and Mercedes
- DE-YAN  // Advertising concept development, design for the client Uniqlo
- BBH/ Space66  // Art Direction
- Psocratic  // Art Direction and design
- Frenchie York  // Art Direction and web design

Young & Rubicam NY, Jr. Art Director, May 2013 - Jan 2015
-  Advertising concept development for clients such as Land Rover, Olympics, Virgin, NYOrgan Donors, Hilton…
-  Designed Billboards, Print Ads, Social Media campaigns, Facebook apps and online advertisements
-  Art Directed and created full videos in After Effects
-  Worked with production teams and director to shoot spots and animation videos
-  Designed websites 

Jung von Matt Hamburg, Jr. Art Director, Oct 2012 - Mar 2013
-  Art Direction and concept development for clients such as General Electric, SIXT, Sony…
-  Designed Billboards, Print Ads, Social Media campaigns and online advertisements

Internships NYC,   Oct 2010- Jul 2012
Mekanism NY, Ogilvy NY, Saatchi & Saatchi Stockholm, PI&C NY


TNW  Design for emotions
TNW  Triple Your Income With Side Projects - This Is How
Uxdesign   The most overlooked growth hack: designing for emotions
Uxdesign  Hassle-Free Animations: Lottie Takes the Grunt Work out of Animations for Native Apps and the Web
Uxdesign  Practical Secrets to Creating a Workflow managed Pattern Library
Uxdesign  Boost Your Team's Creativity with a Designathon


- Neatly, communication software, 2016
- Startup Weekend, Fashion Edition, Aug 2015
- Startup Weekend, Food Edition, Oct 2015
- Perxx, App, 2015
- Bet You Can, App, 2014

Audible Designathon // 1st Place
Art Directors Club Student // Silver
Future Lions // Winner
Clio Awards Student // Silver
Art Directors Club Student // Gold
Art Directors Club Student // Silver
Lürzer’s Archive Student of the year // nom.
Cream 2012 // 20 Best Portfolios Worldwide
FWA’s Pick of the Day
Chip Shop Awards // Best Press Advert
New Creatives // Best Of
Global Digital Adv. Awards // Gold
Young Guns of the Year // Silver
New Creatives // Best Of
Cream 2011  // 20 Best Portfolios Worldwide
GWA Junior Agency Award // Bronze


Reba Global, Apr 2018
Invision Blog, Oct 2016
New Business Magazine Germany, Jul 2012
ADC SushiMagazine Germany, Jul 2012
Werbung & Verkaufen, Sep 2011

Fastcocreate frontpage, Adweek, Agencyspy, Creativity Online, AdAge, Digitalbuzz, MediaPost, The next Web, Ads of the world, Chromestory, Adrants, Trendhunter, Scaryideas, Adzag, #1AD, Adverbox, CreativeCriminals, BestofOgilvyOne, Your digital Space, Digital Life, Converge …


Lürzer’s Archive, Jun 2012
‘PROJECTS EVER MADE …’ by Monsa Barcelona Publications, Dec 2012