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ART DIRECTION


CONCEPTING & INNOVATION

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ART DIRECTION


CONCEPTING & INNOVATION

Penguin Soundtracks

Surrounded by entertainment, people are reading less books than ever. That's a big problem for Penguin Books.
So we decided to make reading more captivating and social, by linking music (via Spotify) with the experience
of reading eBooks. 

Penguin Soundtracks allows people to share the vision of their reading experience - to share their imagination.
That's how we make reading more engaging, entertaining and social.

Role: Concept, Design & Video
Date: 2012

AWARDED

2012 - Future Lions Winner
2012 - New Creatives - Best of June
 

PRESS

New Business Magazine Germany


FEATURED 

FWA's choice of the dayfastcocreateAdweek
 AdAgeDigitalbuzz, MediaPost
Shots.netFutureRising

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DONATE A WORD


UNICEF

DONATE A WORD


UNICEF

Unicef’s mission is to give 93 million children access to education. To raise awareness
and collect donations. Unicef comes in when people struggle with their own spelling.


IDEA

Every time people misspell a word online, they can donate the word for money to UNICEF. 
The spell-check window becomes our medium and links users to our donation website.
Donate a Word comes automatically with the next Google Chrome update and works on
all websites.

Role: Concept, Design & Video Animation
Date: 2011

 

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CHIMPMARKS


CHIMPANZEE SANCTUARY

CHIMPMARKS


CHIMPANZEE SANCTUARY

CHALLENGE

Funny pictures of chimpanzees are misleading. Chimpanzees, an endangered species, are exploited
in the entertainment industry, abused and then discarded for harmful medical testing. It’s a shocking
truth behind the images that we set out to change.

IDEA

Watermarks protect image rights, but now we’re using them to protect chimpanzees. We launched Chimpmarks,
a watermark applied to offending chimpanzee pictures to spread awareness of the damage they cause.
On Chimpmarks.com, visitors can choose an image, stamp it and share it through social media.
The site is built on Search Engine Optimization so that our images rise to the top of relevant search results.

HOW

Every share, view, and site visit drives search result visibility, due to the extensive targeting built into
every touchpoint. By pushing through the clutter and bringing Chimpmarks to the top of the image pile,
we send a striking message to both passive and active users. The next time someone searches pictures,
they’ll be reminded that chimpanzees are an endangered species and not a comedy prop.

Role: Concept & Design
Date: 2014
 

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I BET YOU CAN QUIT


AMERICAN CANCER SOCIETY

I BET YOU CAN QUIT


AMERICAN CANCER SOCIETY

People usually pick up cigarettes because of peer pressure. But if friends can get people smoking, they can also make them stop.
Introducing Bet You Can Quit - an app that targets friends to bet with money on their friend that he can quit. If he succeeds, they all get their money back. If not, all of their money is donated to the American Cancer Society.

Role: Concept, Design
Date: 2010

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LAND ROVER


LAND ROVER


Open Season


IDEA

A Range Rover Sport was released into the desert to relentlessly traverse it, tracked by GPS, which
correlated to a gridded map on twitter. Users could try to predict the car’s position by  selecting a square on the
grid and tweet @LROpenSeason.


THE GAME

The goal was to track and capture the Range Rover Sport to win an exclusive Land Rover Expedition
Adventure. Users could also track the RRS by viewing videos on vine and instagram and gain an upper
hand over rival hunters. 

Role: Concept & Art Direction
Project Date: 2014

 
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SO AMERICAN YOU CAN TASTE IT


BALLPARK

SO AMERICAN YOU CAN TASTE IT


BALLPARK

Challenge

We were asked to come up with a Print Campaign for Ballpark's Premium Hot Dogs "Park's Finest". 
The task was to promote its American heritage and the Premium Meat Quality.

Role: Concept & Art Direction
Project Date: 2014

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