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ART DIRECTION


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ART DIRECTION


Penguin Soundtracks

Surrounded by entertainment, people are reading less books than ever. That's a big problem for Penguin Books. So we decided to make reading more captivating and social,  by linking music (via Spotify) with the experience of reading eBooks. 

Penguin Soundtracks allows people to share the vision of their reading experience - to share their imagination. That's how we make reading more engaging, entertaining and social.

Future Lions Winner 2012  // Role: Concept, Design & Video

AWARDED

2012 - Future Lions Winner
2012 - New Creatives - Best of June
 

PRESS

New Business Magazine Germany


FEATURED 

FWA's choice of the dayfastcocreateAdweek
 AdAgeDigitalbuzz, MediaPost
Shots.netFutureRising

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DONATE A WORD


UNICEF

DONATE A WORD


UNICEF

Strategy

Unicef’s mission is to give 93 million children access to education. To raise awareness
and collect donations. Unicef comes in when people struggle with their own spelling.


Every time people misspell a word online, they can donate the word for money to UNICEF. 
The spell-check window becomes our medium and links users to our donation website.
Donate a Word comes automatically with the next Google Chrome update and works on
all websites.

Role: Concept, Design & Video Animation

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BALLPARK


SO AMERICAN YOU CAN TASTE IT.

BALLPARK


SO AMERICAN YOU CAN TASTE IT.

Challenge

We were asked to come up with a Print Campaign for Ballpark's Premium Hot Dogs "Park's Finest". 
The task was to promote its American heritage and the Premium Meat Quality.

Role: Concept & Art Direction

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SURROGATE VOICES


ONE.ORG

SURROGATE VOICES


ONE.ORG

Young Lions submission 2014

 
 
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PRINT


PRINT


Long Live New York

For the launch of the New York Organ Donor's new brand identity, we created Posters and
Ads on Hulu to tease our TVC like a real movie.

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Hubba Bubba

Our print campaign won a Student Clio, ADC and was also published in Luerzer's Archive.

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LAND ROVER


LAND ROVER


Open Season


IDEA

A Range Rover Sport was released into the desert to relentlessly traverse it, tracked by GPS, which correlated to a gridded map on twitter. Users could try to predict the car’s position by  selecting a square on the grid and tweet @LROpenSeason.


THE GAME

The goal was to track and capture the Range Rover Sport to win an exclusive Land Rover Expedition
Adventure. Users could also track the RRS by viewing videos on vine and instagram and gain an upper
hand over rival hunters. 

Role: Concept & Art Direction

 
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PARTY ANIMALS


HILLSHIRE FARM

PARTY ANIMALS


HILLSHIRE FARM

While we worked on a national Print Campaign for Hillshire Farm's Cocktail Sausages, we saw more potential
and decided to bring our characters to life. So we produced a series of Stop Motion videos to create excitement for the Lit'l Smokies right before the Superbowl. 

 

We also worked with  Food Bloggers to spread the word even more and created a fun Pinterest page that inspired people to create their own Lit'l Smokies. When Wall-Mart started to create their own versions, it was clear that our Party Animals would literally gonna be the new face of the Lit'l Smokies.